Ruchira is the Social Media Editor for IBNLive, simply put, one of the few employees who actually gets paid for being on Facebook and Twitter all day long. Ruchira manages the social media outreach for the channel and maybe the person responsible for your tweet going on air. Ruchira feels strongly about women and child rights issues. She has the second-biggest on-desk library at IBNLive and actively lends out books, only to pester borrowers with book review requests. She loves watching cricket and reading political histories. A Rahul Dravid fan, she is coming to terms with her ever growing love for Bollywood songs. Besides being a news and cricket junkie, she indulges greatly in food and sports.