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Ford prefers Tata for Jaguar, Land Rover auction

TimePublished on Mon, Dec 17, 2007 at 09:49, Updated at Mon, Dec 17, 2007 in Business section

TagsTags: TATA, Jaguar , London

TATA, BUY-BUY: Ford is poised to name Tata Motors as preferred bidder for its Jaguar and Land Rover brands. (Photo: Reuters)

TATA, BUY-BUY: Ford is poised to name Tata Motors as preferred bidder for its Jaguar and Land Rover brands. (Photo: Reuters)


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London: Ford Motor Co is poised to name India's Tata Motors as preferred bidder for its Jaguar and Land Rover brands, Britain's Sunday Times newspaper reported.

An announcement could come in the next fortnight, with Tata expected to pay about 1 billion pounds ($2 billion), it added.

Ford, which is spinning off the British luxury marques to focus on restructuring its loss-making North American operations, said last week it aimed to complete the sale in early 2008.

Tata is competing in the auction for the luxury brands with rival Indian group Mahindra & Mahindra and private equity firm One Equity Partners.

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