Canadians now spend less time on mobile devices
Posted on: 03:12 PM IST Aug 21, 2012
Vancouver: While the frequency of Canadians using their smartphones, tablets and e-readers remains stable, the average time they use them has declined, a study showed.
The study led by Ipsos Reid about the mobile market in Canada, involving 2,000 adults, may suggest a potential shift in usage patterns of digital devices, reported Xinhua.
It shows that the mobile device usage have stabilised over time. On average, Canadians reported using their Smartphones 222 times per month, Tablets 115 times per month, and eReaders 38 times per month.
However, Canadians reported spending 2.8 hours per day on their Smartphone on a typical weekday, which decreased significantly from 3.3 hours reported over the same period last year.
Significant drops were also reported for hours spent on Tablets from 3.2 hours down to 2.4 hours and eReaders from 2.1 hours down to 1.8 hours over the same period, according to the study released Monday.
Declines were also noted in the frequency of Smartphone and Tablet users download new Apps and delete old Apps previously loaded on their devices, it said.
"Such changes further support the notion that Canadians are maturing as mobile users," said Mary Beth Barbour, senior vice president of Ipsos Reid.
"Decreases may be due in part to users settling in with their devices and usage levels normalizing as the novelty wears off and users are in less of an exploratory phase."
Barbour added that shifts may also be related to the expansion of the user base beyond the "techies" and early adopters to a broader population who may be less active users.
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