Online shopping gets closer to home
Posted on: 08:23 AM IST May 23, 2012
CHENNAI: Two years ago when Adithya G, an IT employee, wanted to get himself a T-shirt for his birthday, he realised that he didnt really have the time or energy to visit a shopping mall. He decided to settle on an online store. Having shopped mostly from websites such as Flipkart, Adithya says, I havent shopped on a Chennai-based online store yet. The best part about these city-based online stores, Im guessing, is that the wait-time for customers to get hold of their goods will be less. Also, the chances of receiving a defective or damaged product will be significantly reduced. One such city-based online store which also has a home-run boutique is Savi Mamis boutique. Acknowledging the positives of a full-fledged online portal Saisudha, daughter of owner Savithri, popularly known as Savi mami, says, An online store is a hassle-free way of shopping and is easy to manage. But by going online completely, we run the risk of losing our loyal customers who have visited our boutique for a good 20 years now. But in order to expand her business, Savi Mami has been making online deliveries on Facebook (https://www.facebook.com/savimamis) for the last five months, having made five deliveries so far. Every sari is described at length in the online option, with details about material, colour, and texture. Theres a lot of demand for printed silk cotton sarees today, says Saisudha, adding that the Facebook page helps develop a rapport with young customers.Style lounge Mudrarika sells jewellery on its Facebook page (https://www.facebook.com/Mudrarika). That was, in fact, the first product that the store, which deals with ethnic products, sold online. And yet, online selling of its products is only in its infancy and a call on going completely online cannot be made now, says Vadhana, a representative from the store. Neetu, owner of Anokhi Fabric Collection, says, Our products are described in detail, from the fabric to the design. So our online customers arent at a loss. We do not photoshop the pictures, so the colour one gets to see online is what it really is. Their walk-in store began taking online orders through Facebook (https://www.facebook.com/pages/Anokhi-Fabric-Collections/164340296972807?ref=ts) about four or five months ago and has made 15 online deliveries so far. We now get more walk-in customers because of our Facebook page, she adds, explaining that customers who arent residing in Chennai ask their friends or relatives in the city to pick up a certain product that they liked in the online collection. The friends or relatives also tend to pick up stuff for themselves, Neetu explains.
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