Rohit Bal dresses up BA crew in kurta, sherwani
Posted on: 11:28 PM IST Sep 26, 2007
New Delhi: Kurta suit and Sherwani will soon replace sari as the uniform of the Indian cabin crew of British Airways. The new uniform a blue-red ensemble has been designed by fashion designer Rohit Bal.
British Airways is likely to introduce the new uniform on the Indian route first after which it is also likely to go global.I am delighted to design a uniform for customer service staff that gives them a sense of pride and reflects the unique British Airways image, Bal told UNI.The noted fashion designer has also designed a sari to be worn especially at special promotional events along with the Kurta suit. The current uniform, sari, worn by the airline staff was designed by the leading British designer Julien Macdonald.Our uniform is one of the most powerful symbols of the British Airways brand and it is important that our people feel proud to wear it, UNI quoted Nilufer Charna, British Airways' International Cabin Crew Manager (South Asia), said.We wanted someone who could take our western uniform and interpret it into a design that reflects the cultures of India, she said.We know our customers value the regional services we provide them. The new uniform will complement these benefits to provide customers flying between India and the UK with a truly regional service, Charna said.