Govt unveils ad campaign, highlights its achievements
Posted on: 09:40 PM IST May 13, 2013
New Delhi: With an eye on 2014 Lok Sabha elections, government on Monday unveiled a series of audio-visual clips as a part of its multi media campaign to highlight its achievements and showcase impact of UPA's policies in the last nine years.
Information and Broadcasting minister Manish Tewari, in whose presence the presentation was made, said the multimedia initiative was different from the 'India Shining' campaign of the NDA in 2004. "This is not India Shining but the actual story of India that we are trying to present to you through these 12-13 spots," Tewari told reporters here.
Officials said that the audio video clips that have been directed by Bollywood filmmaker Pradip Sarkar of 'Parineeta' fame would start playing in cinema halls and TV channels in the coming days.
The tagline 'Meelo hum aa gaye Meelo hamien jaana hain' (We have covered miles and we have to go miles forward), penned by Javed Akhtar, underscores the need to continue on the path ahead to ensure that the country is able to face the challenges of economic growth and social equity, the I&B Ministry said in a statement.
Speaking about the audio video campaign, Tewari said that it was only a small glimpse of the silent revolution that had taken place during the UPA regime where the people were being empowered through a rights based institutional structure encompasing schemes like Right to Information, MHREGA, JNNURM, PMGSY and new schemes like the Right to Food and Direct Benefits Transfer schemes.
Responding to a question on corruption, Tewari said that whenever there were any allegations against anyone, UPA chairperson Sonia Gandhi and Prime Minister Manmohan Singh had asked the particular person to step down.
He hit out at the BJP saying that a similar promptness was not shown in Karnataka. He also added that the government was sensitive to the issue of inflation.