Raymond eyes Rs 33,000 cr women's wear market

WOMEN APPAREL: Raymond, Levis, and Allen Solly are set to capture the women's wear market.

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New Delhi: You win them once, you win them for life. With that belief retailers are all set to woo women for Rs 33,000 crore is how much the women's wear market in India is worth.

The women’s western wear category alone is estimated at Rs 2,700 crore and is growing at a whopping 25 per cent.

While Blackberry and Allen Solly recently launched a women's line, Levi's and Reebok have exclusive women stores on their retail map.

No wonder then, that the makers of the “suiting for the complete man” are looking at bridging the gender divide. After capturing the women’s wear market with its brand 'Colour Plus Woman', Raymonds plans to capture the kid’s wear market.

It plans to open six exclusive stores for women across the top metros over the next two-months. And after women, it’s the kids ready-to-wear segment that Singhania is after.

“Colour Plus Kids will be a logical extension. When…I can’t give you the exact details today because I’m not ready but yes it will be logical for us to move from women wear into kids wear because generally women and kids shop together and they cater to a large market,” said Gautam Singhania, CMD, Raymond.

The premium western wear women's market is worth Rs 800 crore and Raymonds hopes to grab 50 per cent market share in a year or two.

With spends expected to jump by 20 per cent on this category, industrywalas are expected to invest approximately Rs 300 crore in 2-years on women wear segment.