Shilpa launches her perfume brand

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• In Pics: Shilpa Shetty to get London high on B'wood
• I would love to have children of my own: Shilpa
• Shilpa 'backs out' of deal, sues UK-based 'agent'
• Nandita Das debuts in direction with Firaq
• Bollywood stars to make the tour truly 'Unforgettable'

Keywords: bollywood, shilpa shetty

New Delhi: Actress Shilpa Shetty's making the most of her stay in London. Tuesday saw her unveil a personally branded perfume called S².

''It is really unique and very international yet it has an ethnic feel to it. It’s something that is very synonomus with me,” said Shilpa.

And make no mistake - the perfume is aimed for the international market.

“Jasmine is very common in India but difficult to find abroad,” she said.

And this ambitious Celebrity Big Brother winner may not stop at perfumes alone.

''I chose the name S² because I thought that is a brand that can go on for my other products as well my own clothing line which I do intend on doing. I may even have a jewelry line," said Shilpa.

The actress was recently also spotted at the IIFA awards in Yorkshire where she was honoured not for her acting abilities - but for the global impact of her Big Brother act.

“It’s special when you win an award for not portraying a character but just being yourself,” said Shilpa.

The S² perfume will be available in the markets as soon as a few last details are put in place.