Skoda launches Superb's new variant; cuts prices

ON ROAD: The new variant 'Superb Comfort' is the third upgrade on Superb.

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New Delhi: Premium carmaker Skoda India on Friday launched a new variant of its luxury sedan Superb at a price of Rs 20.41 lakh (ex-showroom Delhi), nearly Rs 2 lakh lower than the existing variant Superb Elegante diesel.

The new variant 'Superb Comfort' is the third upgrade on Superb. It has been priced lower than the existing model which is sold at Rs 22.29 lakh (ex-showroom Delhi) to boost sales during the upcoming festive season.

"As a part of our new variant strategy to strengthen our position in D segment, we have introduced Superb Comfort with some modified features and at a lower price than the existing versions," Skoda India Managing Director (commercial) Karsten Bogun said.

“This will broaden the range under Superb to suit the changing requirements of customers today, “ he added

He also said that the company has set a target to sell around 150 units by end of this year.

"We are focused on introducing new models as well as working on strengthening our dealer network across nation," Bogun added.

The company said the new variant of Superb has been introduced in response to the growing demand for advanced customisation in the existing variant of the car.

This automatic variant of Skoda Superb Comfort is powered by a 2.5-litre TDi engine and would sport various safety features such as airbags, rain sensors, ABS, climate control AC among others. The company also sell a 2.8 litre petrol engine powered Superb.