SRK is doing whatever it takes to promote team

SRK'S ALL GEARED UP: The star is making sure all his tie-ups are in place right before the series kicks off.

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New Delhi: Shah Rukh Khan obviously does not believe in too much of a good thing. With just days to go before the IPL series, King Khan is getting all the branding behind his Kolkata Knight Riders team in place.

"Ready or not here we come," is what the Badshah of Bollywood has to say.

The actor who's been seen here, there and everywhere promoting his IPL team is making sure all his tie-ups are in place right before the series kicks off.

So thanks to a jewellery brand, SRK will be giving away gold helmets weighing over six kilograms to the Man of the Match and another tiny helmet with 1,500 encrusted diamonds will be auctioned for charity.

However, marketing gimmicks aside, SRK is actually not as cool as he looks about his new venture.

"Itna paisa lagaya hain, obviously main toh main worry toh karoonga. (I have put in so much money, obviously I will worry). You just have to give your best," says he philosophically.

So is King Khan scared of competition from other teams?

"Yes, I am very scared," pat comes the candid reply.

And being part of the Kolkata brigade Shah Rukh couldn't help but pick up some Bengali too.

This is what he had to say to the viewers celebrating the Bengali New Year, "Shubho Nobho varsha." (Happy New Year)

Shah Rukh Khan obviously believes in doing whatever it takes.