Switch telecom operator but retain number

OPERATOR HOPPING: The new regulation will give users the freedom of switching service if they are unhappy with it while still retianing their mobile numbers.If the latest mobile regulations are anything to go by soon mobile users will be able to change their telecom service provider but still hold on to their phone numbers.

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New Delhi: If the latest mobile regulations are anything to go by soon mobile users will be able to change their telecom service provider but still hold on to their phone number.

The telecom minister A Raja on Monday said that number portability is coming soon.

It kicks off in the four metros first and then in the rest of the country.

Cell phone service providers are against the move saying that it will encourage brand disloyalty.

Currently many unsatisfied users don't switch to another network, even if they wish to do so, because they don't want to change their number.

Operator hopping is expected to increase once the government introduces number portability, which allows mobile subscribers to change their service provider while retaining the same mobile number.

The new service is likely to be introduced in the four metros in 2008.