Volvo tries to woo the Indian market

BIG PLANS: Volvo will launch its first car in India by December this year in competition with other brands.

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Mumbai: The famous Volvo Ocean Race will come to Chennai in December next year for its first India stopover. The reason for that is not because of the demand from watersport enthusiasts but because Volvo wants to connect with its customers.

Volvo will launch its first car in India by December this year in competition with brands like BMW, Mercedes Benz and Audi.

“Looking at two previous races, we have seen that there's fantastic image building associated with leisure activities. It very well coincides with the mentality and activity that our customers have,” says MD, Volvo Car India, Paul de Voijs.

Before Volvo brings its boats, BMW will showcase its art cars. It will exhibit two cars from a treasured art car collection in Mumbai’s Jehangir Art Gallery in September this year.

And in December, Daimler will host the world finals of its Modialogo Engineering Contest in Mumbai in December this year. That is a global initiative with UNESCO inviting students to share ideas on development promotion and eradicating poverty. Sixty Indian teams will participate, and all these activities will be held in India for the first time. The carmakers hope that they will have driven firmly into your heart and mind.