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New Delhi: Spent a fortune on a flashy new website but still no one visits it? Tired of seeing your company slide down search engine listings?

Firms in India are now turning to the ancient philosophies of Vaastu and Chinese feng shui, used for centuries to bring balance and harmony between man and the environment, in a bid to boost their businesses through "balanced" Web pages.

Believers in Vaastu shastra say the Indian science, that seeks to create harmony between nature's five elements - earth, fire, water, air and space - man and objects, can be directly applied to the Web, just as it is to home design.

"Just as the world comprises of the five basic elements, each Website has five elements and these need to be in balance with one another," says Dr Smita Narang, author of Web Vaastu, a new book that marries Vaastu laws with the Internet.

The book has proved popular with businesses.

"Earth is the layout, fire is the color, air is the HTML, space is name of the Website, and water is the font and graphics," says Narang, adding that each must be chosen carefully and strike a balance with the other.

Narang, a Vaastu expert who has spent four years analyzing around 500 sites, says a Website that is not designed according to Vaastu rules will have few hits and will negatively affect the business.

Followers of feng shui, which promotes the idea of the removal of unnecessary objects to allow free flow of energy, say this Chinese science can also be used for the same purpose.