Uday's Space

Lessons in public communication

editor@ibnlive.com — Tue, 30 Sep 2008 04:10:15 +0530

Public sphere invariably receives and absorbs public communication arrived through emotional route more comfortably than those reaching it through rational route. Members of the public crowd this sphere and media

Most viewed on TV: TRP ratings

editor@ibnlive.com — Wed, 30 Jul 2008 11:15:31 +0530

Friday it was. The top TV news channels were offering prayers. Some offered it for a favourable TRP, whereas others for the position number one. Lucky that week was India

Agenda-setting in Indian newspapers?

editor@ibnlive.com — Wed, 25 Jun 2008 04:10:57 +0530

How the media reported about a new transport idea in Delhi. Delhi-based English newspapers wrote understandably a common script on the trials and tribulations of their target readers when